The challenge
Matthias Malmedie is a staple of German automotive journalism — known as a TV host, car tester, and entertainer. On his own YouTube channel, he shares high-quality car reviews, track tests, and behind-the-scenes footage — so far, exclusively in German.
The content has drawn international interest — but without translation, non-German-speaking car enthusiasts were left out. Subtitles alone weren’t enough for fast-paced driving scenes, spontaneous commentary, and emotional moments. The goal: to expand global reach without losing the signature Malmedie style.




