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Success story

May 12, 2025

Matthias Malmedie goes global with his car reviews — powered by Dubly.AI

Matthias Malmedie case study

90%

Time savings

2

Number of available language versions per video

100%

Originalstimmte erhalten

1

International YouTube channel

The challenge

Matthias Malmedie is a staple of German automotive journalism — known as a TV host, car tester, and entertainer. On his own YouTube channel, he shares high-quality car reviews, track tests, and behind-the-scenes footage — so far, exclusively in German.

The content has drawn international interest — but without translation, non-German-speaking car enthusiasts were left out. Subtitles alone weren’t enough for fast-paced driving scenes, spontaneous commentary, and emotional moments. The goal: to expand global reach without losing the signature Malmedie style.

The solution

With Dubly.AI, Matthias Malmedie now professionally translates his content into English — including voice cloning, precise lip sync, and native speaker control. The videos retain his original voice, tone, and personality — just in flawless English.

Localization is handled across channels: a new YouTube channel has been launched specifically for international audiences. There, selected content is published for the global market — professionally translated, culturally adapted, and true to the brand’s quality standards.

"My videos thrive on energy, pace, and tone — and that’s exactly what Dubly now delivers in English. The new channel is growing, and people are loving it. This is what internationalization looks like today."

Matthias Malmedie

Matthias Malmedie

Creator

The outcome

Today, Matthias Malmedie reaches a new international audience with content that feels like it was originally produced in English — yet is created directly from his existing videos. The new channel is growing, global visibility is increasing — and everything that defines Malmedie remains intact: authenticity, passion, and technical expertise. With Dubly.AI, national reach becomes a globally scalable media format.

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