How Europe’s top health channel went global in 8 languages

Liebscher & Bracht, Europe’s most successful health channel on YouTube, had already reached millions in German-speaking countries — but their expertise in pain therapy deserved a global audience.

The goal: to make their content available in multiple languages without sacrificing credibility, natural delivery, or production quality.

The biggest challenge: delivering realistic, lip-synced translations for thousands of videos — many of which feature technical terminology, multiple speakers, and emotional tone — all while maintaining the brand’s high standards.

Together with Dubly.AI, Liebscher & Bracht developed a scalable localization strategy. The foundation: Dubly’s AI-powered platform for video translation and lip sync — enhanced with Native Speaker Control to ensure the highest linguistic quality.

Thanks to context-aware translations, automated integration of brand-specific vocabulary (such as product names like “Rückenretter ”), and precise synchronization even in complex scenes or fast-paced dialogue, Dubly.AI made it easy to produce high-quality multilingual versions of even the most demanding training and educational videos.

Building on their existing English channel, seven additional languages were added — including Spanish, French, and Italian.

The international expansion was not only efficient but also measurably successful: translated content across all international channels has now surpassed 43.8 million views. The number of international subscribers has grown to over 427,800, and a total of 1,398 videos have been localized.

Today, Liebscher & Bracht is active in eight languages, reaching a global audience — authentically, on-brand, and with a production quality that fully matches the original.