Held Biker Fashion takes its training videos Europe-wide

Held Biker Fashion distributes its high-quality motorcycle products through a wide network of partners across Europe. To successfully sell new collections, great products alone aren’t enough — knowledge matters too. That’s why the company relies on regular product training videos for its retail partners.

Until now, these videos were only available in German — occasionally with added English subtitles. But for real market penetration, that’s not sufficient: sales partners in Italy, France, or the UK need true language versions, not just subtitles. The goal was to make the content available in multiple languages — without the need for reshoots, re-editing, or lengthy coordination efforts.

With Dubly.AI, Held was able to authentically internationalize its training videos in no time. The existing video material was localized into multiple languages — including English, French, and Italian — using AI-powered translation, voice cloning, and precise lip sync.

Particular attention was given to technical terms, materials, and product features, which had to be translated with exact accuracy. Dubly’s platform gave Held’s product experts full control over all content — including final approval in each target language. The result: high-quality training videos that feel like original productions — but are now delivered in the language of each local market.

Held now saves time and reaches its retail partners more effectively than ever before: Product trainings are available simultaneously in multiple languages — without complex translation workflows or redundant productions.

Italian, French, and English-speaking partners can now access training directly in their native language — faster, more practically, and with greater acceptance. This not only improves knowledge transfer, but also drives sales across the European market. With Dubly.AI, a German-only training tool became a scalable, international learning system.