The challenge
Car Maniac — aka Christopher Karatsonyi — runs the largest e-mobility channel in Europe. With deep insights, honest reviews, and strong opinions, his content has become a go-to source for Germany’s EV community.
But e-mobility is no longer just a German topic — global interest is growing rapidly, while many countries still lack accessible, reliable video content.
Until now, the main channel was German-only. A separate Hungarian channel — for Karatsonyi’s home country — existed, but couldn’t be maintained regularly due to time constraints. The potential was huge, but nearly impossible to unlock through traditional production workflows.




