How Augletics unlocked the French market with Dubly.AI — with full brand voice and uncompromised quality

Augletics stands for premium rowing machines made in Germany — featuring smart technology, thoughtful design, and top-tier quality. To ensure an optimal user experience, Augletics provides a wide range of instructional videos, training guides, and educational content on YouTube — though until recently, only in German.

While the German-speaking market was well covered, the important French market remained largely untapped. Subtitles simply weren’t enough — especially for complex fitness equipment like rowing machines, where clear, native-language video tutorials are crucial for customer satisfaction and product success.

With Dubly.AI, Augletics was able to fully localize its content for the French market — without reshoots or dubbing studios. Thanks to AI-powered translation, voice cloning, and precise lip-sync technology, all videos feel as if they were originally produced for the French market.

One key priority: technical accuracy. Product terminology and usage instructions were carefully reviewed through Dubly’s Native Speaker Control service — ensuring that all content was not only correct, but also clear, brand-consistent, and easy to understand. This allowed Augletics to efficiently and professionally expand its existing video library — without any additional production effort.

Augletics now offers all key video formats — from setup tutorials to training programs — in French as well. This makes the product experience significantly more accessible for French-speaking customers and strengthens trust in the brand.

Thanks to Dubly.AI, the internationalization was implemented efficiently, with high quality, and without additional resources. A crucial step toward unlocking the second most important European target market — and a strong example of how premium products can resonate globally through localized content.