How to Convince Stakeholders to Use AI Video Translation

Why translating videos is a smart move

Video is the most effective format for communication today – and studies show that language drives engagement.

• +72% longer watch time when videos are in the viewer’s native language (Wyzowl)
  
• +60% more trust when content is localized (CSA Research)
  
• +47% higher conversion rates on landing pages with localized video
  

If you’re operating in international markets or managing distributed teams, translated video content is no longer optional – it’s essential.

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Why traditional dubbing is outdated

For years, the standard was: hire voice actors, book a studio, sync everything manually.
But in 2024, that approach comes with significant downsides:

• Slow: weeks of production per language
  
• Expensive: €200–400 per minute is common
  
• Cumbersome for multiple speakers or unscripted content
  
• Inflexible when updates are needed
  
• Hard to scale for multiple languages or content series
  
  

The classic dubbing model no longer fits fast-moving, content-driven companies.

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Why many cheap AI tools fail

Some tools promise instant results at low prices – but the output often isn’t usable:

• Unnatural, robotic voices
  
• No lip sync, making the video feel off
  
• No option to edit or refine the translation
  
• No control over brand voice or terminology
  
• Often non-compliant data handling outside the EU
  
  

The result: many versions, no impact. It looks automated – and not in a good way.

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Why Dubly is the best of both worlds

Dubly is not just another AI tool. It’s a purpose-built platform for high-quality, scalable video translation – combining the speed of automation with the standards of professional production.

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What makes Dubly stand out:

• Natural-sounding voices with accurate lip sync
  
• Automatic speaker recognition – even in dynamic dialogue
  
• Custom prompts and glossaries for consistent brand language
  
• Editable translations after generation
  
• Optional Native Speaker Review for sensitive or high-stakes content
  
• Fully GDPR-compliant, with EU-based processing only
  (U.S. subprocessors used only under strict EU SCCs)
  
  

For companies that want to scale video across languages and markets, Dubly is built to handle the complexity – securely and efficiently.

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FAQ: Convincing Stakeholders to Use AI Video Translation

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What are the strongest arguments to convince decision-makers?

Cost savings compared to traditional dubbing, faster delivery, scalability, and GDPR-compliant data handling make AI video translation highly attractive.

Why is traditional dubbing no longer appealing for many companies?

Traditional dubbing is slow, expensive, hard to scale, and inflexible for updates — it doesn’t fit modern content strategies.

Why do some low-cost AI tools deliver poor results?

They often generate robotic voices, lack accurate lip sync, provide little brand customization, and fail to comply with European data protection standards.

What makes Dubly especially convincing for stakeholders?

Dubly combines automation with quality: natural voices, precise lip sync, speaker recognition, glossary features, editable translations, and optional native speaker review.

Which KPIs should companies track when adopting AI video translation?

Key KPIs include production time per language, cost per minute, local market engagement, brand consistency, and user trust.

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