How HAVAS Social takes social content global — in 20 languages

As a leading social media agency in the DACH region, HAVAS Social was tasked with a large-scale internationalization project:
For one of Germany’s largest discount retailers, DIY video formats were to be produced and distributed not just in four, but potentially up to 20 languages — consistently, on-brand, and at speed.
The challenge: Every week, more than a dozen social videos are created, ranging from simple crafting ideas to detailed DIY tutorials.
Each video must work visually, be culturally relevant, and capture the brand’s tone with precision.
Manual localization at this scale? Not a realistic option.

Dubly.AI enabled HAVAS Social to scale internationalization to an industrial level — without compromising on quality or speed.
The agency integrated Dubly directly into its production pipeline and has since been translating all content using AI-powered, lip-synced localization.

A custom brand glossary ensures that brand-specific terminology — including DIY language and corporate phrasing — is used consistently across all languages.
Dubly’s Native Speaker Control service provides the final linguistic polish. All content is reviewed, fine-tuned, and deployed directly via the platform — with no need for complex back-and-forth rounds.

HAVAS Social is now orchestrating one of the largest social media internationalization efforts in the German-speaking market.
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Dozens of videos are produced each week in up to 20 languages — efficiently, at scale, and fully on-brand.

What once required weeks of coordination, dubbing studios, and agency approvals now runs automatically through Dubly.AI — with full editorial control and consistently high quality.
The brand now reaches audiences across Europe with content that feels like an original production — just in their language.