How to Convince Stakeholders to Use AI Video Translation

Why translating videos is a smart move

Video is the most effective format for communication today – and studies show that language drives engagement.

• +72% longer watch time when videos are in the viewer’s native language (Wyzowl)
  
• +60% more trust when content is localized (CSA Research)
  
• +47% higher conversion rates on landing pages with localized video
  

If you’re operating in international markets or managing distributed teams, translated video content is no longer optional – it’s essential.

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Why traditional dubbing is outdated

For years, the standard was: hire voice actors, book a studio, sync everything manually.
But in 2024, that approach comes with significant downsides:

• Slow: weeks of production per language
  
• Expensive: €200–400 per minute is common
  
• Cumbersome for multiple speakers or unscripted content
  
• Inflexible when updates are needed
  
• Hard to scale for multiple languages or content series
  
  

The classic dubbing model no longer fits fast-moving, content-driven companies.

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Why many cheap AI tools fail

Some tools promise instant results at low prices – but the output often isn’t usable:

• Unnatural, robotic voices
  
• No lip sync, making the video feel off
  
• No option to edit or refine the translation
  
• No control over brand voice or terminology
  
• Often non-compliant data handling outside the EU
  
  

The result: many versions, no impact. It looks automated – and not in a good way.

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Why Dubly is the best of both worlds

Dubly is not just another AI tool. It’s a purpose-built platform for high-quality, scalable video translation – combining the speed of automation with the standards of professional production.

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What makes Dubly stand out:

• Natural-sounding voices with accurate lip sync
  
• Automatic speaker recognition – even in dynamic dialogue
  
• Custom prompts and glossaries for consistent brand language
  
• Editable translations after generation
  
• Optional Native Speaker Review for sensitive or high-stakes content
  
• Fully GDPR-compliant, with EU-based processing only
  (U.S. subprocessors used only under strict EU SCCs)
  
  

For companies that want to scale video across languages and markets, Dubly is built to handle the complexity – securely and efficiently.

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