Success story
May 12, 2025
10 hours of content, 85% cost savings — New Com goes global
>85%
Reduction in costs
100%
Lip-synced localized content
lokalisierte Inhalte
2
Target markets localized
12+
Training video hours successfully internationalized
The challenge
The New Com Academy is the centerpiece of New Com’s digital training offering — featuring professionally produced learning videos on social media marketing, paid ads, and performance campaigns.
The goal: to make this proven training format accessible to international clients as well.But with nearly 10 hours of video content, multiple presenters, and heavy use of specialized terminology from online marketing, media buying, and tracking technologies, it quickly became clear: a fully manual localization process would be too slow and too expensive.
A full re-production — including new scripts, filming, and editing — would have taken months and blown the budget.
The solution
New Com chose Dubly.AI to translate its entire Academy content into English — quickly, at scale, and with high quality.
With AI-powered translation, customized voice cloning, and precise lip sync, even complex technical terms were accurately rendered — including industry-specific phrases like “retargeting funnel,” “lookalike audience,” and “attribution window.”
Each presenter was matched with a uniquely generated, natural-sounding voice.
The editorial team retained full control throughout: using the Dubly platform, they could review, adjust, and approve every translated segment — all without additional editing or production effort.
"Thanks to Dubly.AI, we were able to internationalize our Academy without reshooting a single minute. Even complex technical terminology was translated with precision — and we saved over 85% in costs. For us, it was a game changer in making our core product globally scalable."
The outcome
In a very short time, New Com successfully localized nearly 10 hours of e-learning material into English — with multiple speakers, full lip sync, technical accuracy, and strong didactic quality.
Thanks to Dubly.AI, more than 85% of production costs were saved compared to a full re-creation of the content.
Even more importantly: the New Com Academy is now ready for international rollout — a scalable core product that can open up new markets without compromising on quality or brand identity.
